"Welcome to the world of the Horse-He, middle-aged men who share an unusual devotion to My Little Phoney. Though the line of sparkley and adorable horses was made for young girls, nothing stops the Horse-Hes from adopting this lifestyle. When a dispute ignites over which clan of Horse-Hes are truest to the Horsey creator’s original vision, the game of one-upmanship gets bizarre, and apocalyptic. Now, the Horse-Hes must travel the barren wasteland to discover who the truest Horse-He is."
Sounds like the fandom given a couple more years. This is going to be an actual series published by Dynamite Comics. Know this can go one of two ways, either be filled with Brony winks and nods, essentially a fun parody romp of Bronies gone over the edge, or it will be the most rage inducing, "Bronies, they're so stupid" kind of deal. Right now, I'm interested, and I'll definitely give it a shot, but we'll just have to wait and see whether it's a comic for us or against us. But the main reason I'm thinking it may give us a fair shot is how the two Horse-He's are drawn, just as normal dudes, not super fat, pimple covered, troll things.